Client
Service
Tools
Year
TEKsystems
Analytics, MarTech Optimization
Adobe After Effects, Premiere Pro, Illustrator, YouTube
2012-16
Project Overview
TEKsystems was one of the nation's largest IT staffing and services providers, but their video content presence was minimal and inconsistent. As the company's in-house video designer, I built a motion graphics production capability from the ground up, creating more than 40 animations and short-form video pieces that transformed their digital content strategy and drove a 500% increase in YouTube views over the engagement period.
Key scope of work:
1. Designed and produced a full library of motion graphic explainer videos translating complex IT workforce topics for business and HR audiences.
2. Developed multi-format campaign assets for digital, social, and internal communications.
3. Collaborated with the marketing design team to establish visual standards for video content.
4. Created thought leadership video series covering topics including IT skills gaps, industry forecasts, and workforce planning.
5. Executed targeted outreach to trade press that resulted in earned media pickup for the BYOD (Bring Your Own Device) video.
Process
When I joined TEKsystems, video production was ad hoc and outsourced. My first task was to establish an internal production workflow that could deliver consistent, on-brand content at scale without the cost and lead times of external production.
I built out a motion graphics system using Adobe After Effects and Illustrator, developing reusable templates and design components that could be adapted across topic areas while maintaining a unified visual language. This infrastructure meant we could move from brief to finished asset significantly faster than traditional production timelines.
The content itself was built around TEKsystems' research and thought leadership positioning. I translated annual IT industry forecast reports, skills gap analyses, and hiring trend data into short-form animated pieces designed for business decision-makers who weren't going to read a PDF. The animated format made dense data accessible and shareable.
One piece, covering BYOD policy in the enterprise, gained particular traction. Following targeted outreach to trade publications, it was picked up and featured by a relevant trade magazine on social media, generating a significant spike in views and demonstrating the earned media potential of well-crafted video content.
Results
• 500% increase in YouTube views across the engagement period
• 40+ motion graphic and video assets produced
• Earned media pickup from trade press following targeted outreach on the BYOD piece
• Established a repeatable in-house video production workflow that scaled across the marketing department
• Multi-format campaign assets deployed across digital, social, and internal communications channels
Navigating Through BYOD (2:32)
2016 Annual IT Forecast (2:27)